I thought this letter to the editor made a good point, so I lifted it from the relative obscurity of Variety in order to give it the benefit of the vast unfutz readership:
To the editor:
With your editorial "Life of the Parties" (Aug. 3) Daily Variety officially became the 1 millionth publication to bemoan the "dismal TV ratings" for the Democratic National Convention. And with typical media hubris, you assume that boring conventions and apathetic viewers are to blame.
You point out Americans prefer Yankees-Red Sox to Bush-Kerry. Perhaps that's because when the networks cover a baseball game, they truly cover the game.
Can you imagine if, instead, the networks broadcast baseball the way they did the DNC? Instead of broadcasting the entirety of the game, along with the pre-show and the post-show, they might show only an hour of the game. A network might spend half that hour using the game as a silent backdrop for talking-head panels about how dull baseball is and how unimportant and stage-managed the game is. Perhaps 15 minutes of the remaining half-hour could be devoted to endlessly rerunning tape of one player telling another to "shove it" before the game.
Every time a Yankee got a hit, four Boston sportswriters could spin how it wasn't really a hit after all. Or, as they did with Al Sharpton, they could cut away in the middle of a batter hitting a home run to tell us why he's a horrible batter who doesn't belong in the game. Or, as they did with Barack Obama, they could simply not show the at-bat at all, then tell us the next night how he did. The network could force both teams to swing at every pitch, to speed the game up so it won't interfere with a rerun they have to burn off.
And then, after the game, instead of insight and analysis, they could focus on whether the scoreboard fireworks went off on time.
But the networks consider baseball too important to cover it in such a slapdash and halfhearted way. Is it any wonder viewers pick up on this and respond in kind?
Michael Markowitz
(As an aside, having little to do with this guy's very good point, I understand that in Japan, baseball is carried on TV in a specific time slot: if the game goes over its alloted time, they cut away to the next program on the schedule. Maybe if that happened here, the Lords of Baseball might be encouraged to speed the game up a little so as not to lose their TV audience. Perhaps they could forbid players from leaving the batter's box during their time at bat, or tighten up the time pitchers are allowed to take between pitches. There's a lot about women's softball, as played in the Olympics, that a baseball fan like me might find annoying (the lack of offense, batters running up in the box to bunt or slap at the ball, those deeply ugly uniforms, everyone behaving like Pete Rose all the time, with just way too much "hustle"), but the pace of the game isn't one of them.
I love baseball, and I love watching it on TV, but sometimes even I start thinking "Come on, get on with it" when the third or fourth pitcher is brought into the game in late innings to pitch to one man, whom he generally walks.)
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the story so far
unfutz: toiling in almost complete obscurity for almost 1500 days
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