ABC has ordered a pilot called "Cavemen." It follows a group of cavemen (and possibly cavewomen) as they deal with their day-to-day in 2007, says the Washington Post. It's sort of like "Friends," except with a lot more facial hair.

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There's no guarantee that the show will make it to air. The same writer behind the ad campaign will be writing the pilot. -- Rachel Cericola

Cavemen" will revolve around three neanderthals who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.

TMZ reports that the New York Times covered a new Nielsen study that found, "...even when people watch recorded shows later, many are not fast-forwarding through the ads. On average, Nielsen found, DVR owners watch 40 percent of commercials that they could skip over -- perhaps because they like ads, don't mind them or simply can't be bothered."

The advertising copywriter who helped create the "cavemen" ads is writing the pilot, ABC said.